EXECUTIVE LEADERSHIP NETWORK
Motion Entertainment Lifestyle Networks is supported by a diverse network of industry professionals, cultural institutions, destination-development partners, public affairs specialists, producers, designers, and strategic collaborators who contribute to initiatives across entertainment, culture, tourism, and community impact.
JOHN PINA
Founder & Strategic Advisor Global Entertainment • Culture • Public Impact
John Pina is the Founder of Motion Entertainment Lifestyle Networks (MELN), a strategic advisory, public affairs, entertainment, and destination development firm specializing in live events, brand partnerships, cultural initiatives, and large-scale experiential projects.
Throughout his career, John has worked alongside public and private sector organizations, helping develop and execute multimillion-dollar entertainment, tourism, sports, and community engagement initiatives. His expertise includes live event production, multicultural marketing, sponsorship development, strategic communications, stakeholder engagement, and public-private partnerships.
With a background spanning television production, concert promotion, destination marketing, and experiential design, John has contributed to projects involving international brands, municipalities, tourism organizations, cultural institutions, and major live entertainment platforms.
Beyond his professional accomplishments, John is a TEDx speaker, guitarist, chess player, and advocate for community engagement through the arts, culture, education, and economic development. His leadership philosophy centers on collaboration, innovation, and creating opportunities that generate lasting value for communities, partners, sponsors, and audiences alike.
At the heart of every successful initiative is a strong team. John believes that meaningful partnerships, creative excellence, and shared purpose are the foundation of every impactful project.
CLAUDIA PAYAN
Binational Director Public Affairs • Cultural Programs • Strategic Initiatives
Claudia Payan is a media executive, producer, public affairs specialist, and event operations professional with extensive experience spanning live entertainment, broadcasting, public relations, stakeholder engagement, and large-scale event management. She currently serves as Chief Operating Officer of Motion Entertainment Lifestyle Networks (MELN), overseeing logistics, quality control, brand management, public relations, and strategic operations.
Throughout her career, Claudia has coordinated and managed conferences, concerts, community initiatives, tourism campaigns, and multicultural events across the United States and Mexico. Her expertise includes executive production, communications strategy, talent relations, event logistics, and public-private collaboration.
Her portfolio includes work with major conferences and live events, including Daniel Habif, Margarita Pasos, Carlos Vives, Nicky Jam, Mariachi Vargas de Tecalitlán, TEDx programs, and numerous tourism and destination marketing initiatives. She also served in leadership and communications roles with organizations including the City of El Paso Border Relations Committee, CANACINTRA Juárez, Revista Ser Empresario, and multiple media platforms.
With a background in broadcasting, radio production, public relations, and event operations, Claudia brings a unique combination of strategic communications expertise and hands-on execution that helps transform concepts into successful public-facing experiences.